PRODUCT ENTRY

From independent brands to household names, our panel is seeking the best products of the year to highlight excellence in the hair and beauty industry. By purchasing this entry, you will submit one product for consideration. If shortlisted, you can expect to boost your product’s reputation with this prestigious title, impress existing customers, attract new ones, and push your brand to the top!

Once you have submitted your application form, our panel of judges will carefully assess each entry. If you are shortlisted for the finals, you will be notified via email within 30 days. Finalists will receive a digital finalist badge and a personalised digital certificate to download, print, publish, and frame.

If your product is shortlisted, you will be required to send three of the entered products to the BF Awards for our judges to assess. These items cannot be returned, and all associated shipping costs will be the responsibility of the applicant. Failure to submit the products within 21 days of being shortlisted will mean your product will no longer move forward in the finals.

Product entries must be listed for sale online with immediate purchase available, along with a visible product description, price, and ingredients.

Win £1,000 Cash

Every business that enters The Beauty Full Awards will also be included in our BF Ambassador Award free of charge. The winner of this award will receive a special certificate and a £1,000 cash prize! The BF Ambassador Award recognises entrants who positively represent the BF Awards, increase brand awareness, and promote our organisation. More information is available in the BF Ambassador product description on the website.

The Judging Process

The judging process begins with the internal panel assessing the entry forms and supporting evidence. There is a scoring system for each element of the form and evidence. Some of the criteria considered in the judging process include evaluating the content provided in the application form, assessing website content, visible ingredients, product images, pricing, and considerations of equality and diversity.

Due to variations in non-disclosure and non-compete policies with brands and judges, product winners are not announced as part of the ceremony but are notified via email.

GOLD, SILVER, and BRONZE winning products will receive a digital winner’s certificate and badge. GOLD-winning products will also be published in the BF Beauty Edit magazine.

Entrants will be notified within 30 working days via email if they have achieved finalist status. Unfortunately, if you do not hear back, it means that on this occasion you were unsuccessful. The panel’s decision is final, and no correspondence will be entered into.

Our panel’s scoring and final decision-making process are kept strictly confidential, as is the disclosure of third parties and the number of entries in specific categories, to ensure fairness and legitimacy.

Our expert panel of judges will evaluate each product based on the following criteria:

Unique Selling Proposition (USP): Does the product offer something innovative or unique in the market?

Packaging: Is the packaging practical, aesthetically pleasing, and sustainable?

Innovation and Effectiveness: How effective is the product, and does it stand out in terms of innovation and technology?

Product Benefits: Are the product’s benefits clear, proven, and effective for consumers?

Sustainability: Is the product made with eco-friendly materials, and does it follow sustainable practices?

Inclusivity and Diversity: Does the product cater to a wide range of consumers, considering all skin tones, hair types, and identities?

Marketing Campaigns: Are the marketing efforts aligned with the brand’s values, and do they engage inclusively with diverse audiences?

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Open to products within the following categories:

Hair Products Including But Not Limited To:

Shampoos: Volumising, hydrating, clarifying, anti-dandruff, colour-protecting.

Conditioners: Moisturising, leave-in, deep conditioning masks, repair treatments.

Hair Serums and Oils: Shine-enhancing, heat protection, frizz control, scalp treatments.

Styling Products: Gels, mousses, hairsprays, texturising sprays, pomades.

Hair Colouring: Permanent, semi-permanent dyes, root touch-up products, highlighters, hair chalk.

Dry Shampoos: Powder, spray, and foam formulas for freshening hair between washes.

Styling Tools: Brushes, combs, and rollers.

Hair Extensions: Professional methods, clip in human hair and clip in synthetic hair.

Makeup Products Including But Not Limited To:

Face: Foundations, BB/CC creams, concealers, primers, setting powders and sprays, highlighters, bronzers, blushes.

Eyes: Mascaras, eyeshadows, eyeliners, brow pencils, brow gels, eyeshadow primers, lash curlers.

Lips: Lipsticks, glosses, balms, lip liners, liquid lipsticks, lip stains.

Cheeks: Highlighters, blushes, bronzers, contour kits.

Makeup Removers: Wipes, cleansing oils, micellar waters, balms.

Makeup Tools: Brushes, sponges, embellishments.

Men’s Grooming Products Including But Not Limited To:

Shaving Products: Razors, shaving creams, aftershaves, pre-shave oils.

Beard Care: Beard oils, balms, waxes, grooming kits, trimmers.

Hair Products for Men: Pomades, gels, waxes, clays, hair growth treatments.

Men’s Skincare: Cleansers, moisturisers, eye creams, anti-aging treatments, exfoliators.

Body Care: Body washes, deodorants, body sprays, scrubs.

Nail Products Including But Not Limited To:

Nail Polishes: Regular, gel, non-toxic, breathable formulas.

Nail Tools: Files, buffers, clippers, cuticle pushers, UV lamps for gel polish.

Nail Treatments: Strengthening oils, growth serums, cuticle oils, nail hardeners.

Nail Art: Stickers, gems, nail stamps, foils, decals, powders.

Acrylic/Press-On Nails: Pre-designed press-ons, acrylic kits, dip powders.

Lash Products Including But Not Limited To:

Mascaras: Lengthening, volumising, curling, waterproof.

Lash Growth Serums: Conditioning serums designed to promote lash growth.

False Lashes: Strip lashes, magnetic lashes, individual lash extensions.

Lash Adhesives: Clear, black, or latex-free glues for applying false lashes.

Lash Lifts & Tints: Lash lift kits, tinting products, at-home perming solutions.

Lash Tools: All types

Skincare Products Including But Not Limited To:

Cleansers: Foams, gels, oils, balms, micellar waters.

Moisturisers: Day creams, night creams, serums, lotions, gels.

Exfoliators: Physical scrubs, chemical exfoliants (AHA, BHA), exfoliating pads.

Face Masks: Sheet masks, clay masks, hydrating gels, sleeping masks, peel-off masks.

Toners: Clarifying, hydrating, balancing formulas.

Serums & Treatments: Vitamin C, retinol, hyaluronic acid, peptides, anti-aging treatments.

Sunscreens: Mineral, chemical, hybrid SPFs, tinted sunscreens, sunscreen sticks.

Eye Creams & Treatments: Anti-aging, dark circle treatments, puffiness reducers.

Acne Treatments: Spot treatments, clay masks, acne patches, light therapy.

Skincare Tools: All types

Tanning Products Including But Not Limited To:

Self-Tanning: Lotions, mousses, quick dry spray tan, tanning oils, gradual tanning moisturisers.

Face Tanning: Drops, serums and wipes.

Tanning Tools:  Mitts and applicators